Owusu Kusi
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BankRollTrades

Designing marketing assets that drive clarity, awareness, and adoption.

To support growth, I developed marketing visuals that clearly communicate the community’s value and drive subscriptions. These assets help the brand show up consistently across Whop, social, email, and the website.

Formant

Role + Team

Lead Designer

Project type

Marketing refresh

Deliverables

Brand identity
Marketing website
Social assets

Context
Challenge
Business goal
Role
Solution
Learning
Context
Challenge
Business goal
Role
Solution
Learning
Context
Challenge
Business goal
Role
Solution
Learning

Context

Marketing refresh

A fast-scaling trading community hired me to refresh their visual identity and create marketing assets that convert. I delivered a cohesive brand system across web, social, and email to help them grow subscriptions and present a more premium, trustworthy image.

Context

Challenge

Identifying the gap

The client needed a unified brand across all touchpoints, but their current presence was scattered and inconsistent. Their Whop marketplace carousel, social content, and email marketing lacked clear hierarchy, cohesive messaging, and professional visuals, which made it harder to build trust or convert new subscribers.

They also had no website or established brand identity, so the first step was creating a recognizable, premium visual system that could scale across every platform.

Challenge

Business goal

Driving Growth and Trust

The goal was to establish a trustworthy, premium brand system that could attract new subscribers, improve conversions, and support long-term growth. By creating visual consistency, clear messaging, and a recognizable identity, the trading community could position itself as a credible and valuable resource for traders across all touchpoints.

Business goal

Role

Owusu Kusi is a Experience Designer specializing in

I led the visual and marketing design for the project, creating a cohesive brand system from the ground up.

This included designing the logo, building a marketing website, producing the Whop carousel and social assets, and developing email templates. My focus was on creating a consistent, premium visual identity that communicates credibility, clarity, and value to the trading community.

Role

Solution

Understanding the space

I analyzed competitors in the trading community space, including other Discord groups, Whop storefronts, and social marketing strategies. This helped identify common visual styles, messaging patterns, and engagement tactics, as well as gaps in clarity, brand consistency, and professionalism.

Solution

Insights 1

Most competitors had inconsistent branding across platforms, reducing credibility.

Met with the CEO and internal teams to understand the product-market shift and business goals.

Met with the CEO and internal teams to understand the product-market shift and business goals.

Insights 2

Many lacked clear messaging and hierarchy in their marketing assets, making it harder to convert subscribers.

Many lacked clear messaging and hierarchy in their
marketing assets, making it harder to convert subscribers.

Many lacked clear messaging and hierarchy in their marketing assets,
making it harder to convert subscribers.

Insights 3

Communities with a cohesive visual identity, clear website/landing pages, and professional email marketing saw higher engagement and trust.

Translated raw marketing input into rough wireframes to visualize site structure and highlight missing content early.

Mapped key pages and user flows to reduce friction and ensure clarity across the experience.

Communities with a cohesive visual identity, clear website/landing pages,
and professional email marketing saw higher engagement and trust.

Defined opportunities

Cohesiveness

Create a strong, cohesive brand identity by updating the companies logo, color palette and typography from the ground up.

Met with the CEO and internal teams to understand the product-market shift and business goals.

Met with the CEO and internal teams to understand the product-market shift and business goals.

Create a strong, cohesive brand identity by updating the companies logo,
color palette and typography from the ground up.

Presence

Build a dedicated marketing website to centralize brand messaging, value proposition, and subscription info.

Build a dedicated marketing website to centralize brand messaging,
value proposition, and subscription info.

Assets

Develop polished, on‑brand marketing materials (Whop carousel, social graphics) and email templates to support launch, onboarding, and retention.

Translated raw marketing input into rough wireframes to visualize site structure and highlight missing content early.

Mapped key pages and user flows to reduce friction and ensure clarity across the experience.

Develop polished, on‑brand marketing materials (Whop carousel, social graphics)
and email templates to support launch, onboarding, and retention.

The results

Up to trend

Designed a clean, modern logo with a flexible color palette and typography.

Met with the CEO and internal teams to understand the product-market shift and business goals.

Met with the CEO and internal teams to understand the product-market shift and business goals.

Created a high-impact Whop carousel + social graphics to market the community externally.

Optimize

Built a conversion‑optimized marketing website that clearly communicates
key benefits, pricing, and trust signals.

Built a conversion‑optimized marketing website that clearly communicates key benefits, pricing, and trust signals.

Created a high-impact Whop carousel + social graphics to market the community externally.

Assets

Created a high-impact Whop carousel + social graphics to market the community externally.

Translated raw marketing input into rough wireframes to visualize site structure and highlight missing content early.

Mapped key pages and user flows to reduce friction and ensure clarity across the experience.

Created a high-impact Whop carousel + social graphics to market the community externally.

Translated raw marketing input into rough wireframes to visualize site structure and highlight missing content early.

Mapped key pages and user flows to reduce friction and ensure clarity across the experience.

Community

Design & Developed branded email templates for onboarding, announcements,
and community updates with strong visual hierarchy and readability.

Design & Developed branded email templates for onboarding, announcements, and community updates with strong visual hierarchy and readability.

Translated raw marketing input into rough wireframes to visualize site structure and highlight missing content early.

Mapped key pages and user flows to reduce friction and ensure clarity across the experience.

Learning

Key takeway

This project reinforced the value of combining research, strategy, and visual design. It showed me that a well-thought-out, consistent brand system not only looks good but drives measurable business results.

Learning

Get in touch

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Email me at

Owusu.kusi.vxd@gmail.com

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Owusu Kusi
Owusu Kusi