A whitepaper designed to guide robotics team from
1 to 1000
Scaling a robot fleet is complicated, and many teams struggle to understand the path forward. I designed a clear, visually structured whitepaper that breaks the journey into practical, actionable steps for growing robotics companies.
Role + Team
Led designer
Project type
Marketing
Deliverables
LinkedIn + Hardcopy
Driving leads
Formant’s marketing team needed a white paper to drive leads and showcase thought leadership. With content drafted, they needed a visual design that clarified complex technical ideas and worked across digital and print while maintaining the brand identity.
Motion graphics for LinkedIn promotion
Increasing engagement
Technical white papers often lack engagement, especially with busy executives and technical readers. The challenge was designing a layout that makes complex robotics concepts clear, digestible, and visually compelling to both audiences.
Driving conversion
Create high-value educational content for emerging robotics companies and small businesses, guiding them through how to build, deploy, and scale their devices. This content not only positions the brand as a trusted expert, but also drives conversion by showing companies how our services accelerate their growth and simplify their technical challenges.
Collaboration
As the lead designer, I spearheaded the design from end to end and collaborated with marketing team on content.
Opportunities
The white paper exceeded expectations, generating strong leads and positioning Formant as a thought leader in robotics. Its design impressed leadership enough to print copies for conferences, while a LinkedIn motion graphic boosted reach and engagement. The cohesive visual strategy reinforced brand presence and showed how design can turn technical content into a business asset.
Analysis
Explorations
Applied the 10/50/99 rule to rapidly prototype multiple layout concepts, testing different approaches to information hierarchy and visual flow.
Strategy
Optimization
Created a flexible design system that would maintain quality and readability across both digital screens and high-resolution print materials.
Promotion
Takeaway
The white paper exceeded expectations, generating strong leads and positioning Formant as a thought leader in robotics.
Its design impressed leadership enough to print copies for conferences, while a LinkedIn motion graphic boosted reach and engagement. The cohesive visual strategy reinforced brand presence and showed how design can turn technical content into a business asset.
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